The calculation
Gross profit = revenue × gross margin. ROI = (gross profit − campaign cost) ÷ campaign cost. The result is expressed as a percentage.
Is the motion
worth repeating?
Make the economics visible. Start with the costs, revenue and margin for one campaign over one defined period.
Explore a scenario with your own assumptions. No growth uplift is built into the model.
Include delivery, data, software and labor costs once. Keep campaign costs separate from costs already included in gross margin.
Forecast · your assumptions—
Gross-profit ROI
- Expected gross profit
- —
- After campaign cost
- —
- Revenue to break even
- —
Enter cost, revenue and margin to calculate the scenario.
This campaign economics model replaces our earlier pipeline estimator. It uses your inputs and does not assume a performance uplift from working with Redline.
Know what the number means.
Pipeline stays separate.
Open opportunity value belongs in a forecast. It is not closed revenue. For observed results, use recorded revenue and explain how it was attributed.
A model has limits.
Attribution does not establish incremental impact. This model excludes timing and cash-flow effects. A zero-cost campaign has undefined ROI.
Start with the business problemWhat is the team
What is the team
trying to get done?
The priority. Where the work gets stuck. What a useful result looks like. Bring that to the conversation; we’ll work through a practical first scope together.
Talk to Redline What we’ll cover ↗