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Commercial acceleration

Put your growth plans to work.

We build the account intelligence, AI workflows and commercial programs your team needs to turn a growth plan into action.

Forward-deployed product & engineering.

Talk through a priority See the work For PE operating teams
01 / Enterprise information services

Called on Friday.
Executing a week later.

A KKR-backed enterprise information provider called Redline in September 2025. A week later, agentic signal research was underway.

We mapped 140,000 accounts, excluded current customers and pipeline, and built out 50+ signals in under 60 days.

30–50%

Client-estimated improvement in pipeline coverage

Directional client assessment shared with Redline; not independently measured by Redline.
Read the engagement
Inside the workExplore the sequence
140,000

accounts in the addressable market

Start with the whole market.

Map the total addressable market before deciding where sales time and media spend should go.

Input
The addressable account market
Output
140,000 mapped accounts
01—04 / Engagement walkthrough
Inside the judgment

One new fact.
A different next move.

An expansion announcement looks like a buying signal. Then you learn the contract is already signed.

Try the interactive decision brief
02 / Education technology

From market data
to a coordinated growth program.

An education technology company needed its account data, seller preparation and marketing programs to work together.

We connected a reconciled market universe and buyer coverage to seller-research workflows, a marketing-operations roadmap and an account-based pilot framework. KPI definitions and CRM mapping specifications gave the work a shared measurement plan.

Inside the engagement
03 / Multichannel prospecting

Scale the prospecting.
Keep the judgment.

Build and activate audiences with the discipline of programmatic advertising and the context of a well-prepared rep.

Who belongs on the list? Do they still work there? Why would they care now? We engineer those decisions into the research, enrichment and outreach workflow—before a message carries your name.

Inside the prospecting operation
  1. 01

    Build the audience.

    Fit, current roles, exclusions and contact enrichment.

  2. 02

    Earn the reason to reach out.

    Relevant evidence, the sender’s voice and human review.

  3. 03

    Coordinate the next move.

    Email, LinkedIn and seller tasks, with reply handling and clear owners.

From an anonymous training engagement147 prospects → 4 opportunitiesApproximately $150K in reported qualified pipeline from conference follow-up. July 2026 review; not closed revenue.Read the engagement
Two attendees entering a busy conference hall.lanyard.
Conference intelligence by Redline Growth

Make the trip count.

Know who is worth meeting, why the conversation matters and what should happen next.

Lanyard brings the research and prioritization. Redline builds the outreach, meeting preparation and follow-up around it.

Explore the conference play
Why Redline

Who does the work.
Who stands behind it.

Choose the team for the work you need done. These are fair questions to ask before bringing us in.

01Why Redline instead of an in-house GTM engineer?Dedicated senior capacity. A defined finish line.

An internal GTM engineer makes sense when you have a sustained roadmap and the capacity to support the role. Redline fits a commercial priority that needs experienced product, engineering and commercial judgment now.

We give the project focused senior attention while your team keeps the business running. We agree deliverables and acceptance criteria up front, with staged project payments tied to delivery and acceptance. Our incentive is to get useful work finished and accepted.

We can build alongside your GTM engineer or create a foundation for a future hire. Documentation, training and handoff can be included in the scope so your team can take the capability forward.

The question to ask

Is this a permanent role to fill, a defined project to deliver, or both?

See the one-week start
02Why Redline instead of another agency?The senior people in the room are hands on the build.

We’re a boutique team of senior operators who work directly with management and stay involved in strategy, engineering and delivery. The people you meet at the start are the people you work with as the system is built.

Delivery stays with the Redline team you know. We do not hand the build to an offshore delivery team. You know who is making the decisions, who is building and who answers when something needs to change. Our reputation is attached to the work.

Experience matters in the decisions: which problem is worth solving, which signal deserves attention, when to simplify and what a seller will actually use. We bring that judgment into the engineering, with clear deliverables and acceptance criteria.

The question to ask

Can you put this team alongside management and trust them to move the work forward?

Meet the people doing the work
03Why bespoke intelligence if we already buy intent data?Your strategy shapes the signals. Your sellers can inspect the evidence.

6sense, HubSpot and ZoomInfo can be useful inputs. If your current setup gives the team relevant coverage and actionable information, keep using it. Bespoke work earns its place when a commercial question still goes unanswered or the signals are not reaching sellers in a useful form.

We start with your priorities, choose and evaluate the relevant sources, and build the account logic around your products and how your team sells. That includes customer and pipeline exclusions, the evidence behind a priority and a clear owner for the next action. Existing intent data can be part of the system.

The output should show why an account surfaced: the source, when it was observed, what is known and what is inferred. Sellers help evaluate relevance and flag weak signals. A signal only earns its place if it helps them decide where to spend their time.

Access to a widely available signal is only a starting point. The advantage comes from the questions you ask, the evidence you combine and how well the resulting workflow fits your business.

The question to ask

Can the seller see why this account, why now and what to do next?

Walk through an illustrative workflow
Where to start

Which part of growth
needs to work better?

Choose a commercial problem. We scope the data, workflow and execution around it.

The model is one part.
We build the working process.

Product management defines the job. Engineering connects the data, models and tools. Your team evaluates the output in the work itself, with clear review rules and an owner for what happens next.

Inside the delivery model

A value-creation priority.
A place to begin.

For PE operating partners, choose one company, one commercial bottleneck and an accountable sponsor. Establish what is useful there before deciding what belongs across the portfolio.

Start with a portfolio company
The people behind the work

Commercial judgment.
Technical follow-through.

Commercial leadership, product thinking and engineering in the same conversation. Work directly with senior operators who stay close to the delivery.

Nicholas Coulson

Nicholas Coulson

Co-founder, CEO & Commercial Lead

John Ciecholewski

John Ciecholewski

Co-founder & Strategic Accounts Delivery Lead

Meet the whole team
Start with the business problem

What is the team
trying to get done?

The priority. Where the work gets stuck. What a useful result looks like. Bring that to the conversation; we’ll work through a practical first scope together.

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